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Basically, there are three types of payments that all affiliate programs offer. It is always a win-win situation for both the merchant and the marketer, but in all, some affiliate program would offer more earnings to the merchants while for others the marketer receives the higher percentage.
  • COST-PER-CLICK: This is one of the most known affiliate program payment. Here the marketer is given a fixed rate when a client clicks a particular site. In this agreement the visitor doesn’t necessarily need to make a purchase or sign up for anything before the marketer gets his commission, staying on the merchant’s site for at least thirty seconds would count as a click.
  • COST-PER-LEAD: This type of payment can be quite frustrating. In this, the visitor has to open the merchant’s site and sign up as a lead before a commission is given to the marketer.
  • COST-PER-SALE: This is the most popular of all affiliate program payments. Under this, the marketer gets a commission each time they send a client to the merchant’s site and the client makes a purchase. A commission is given to the marketer from the sale or in some cases a fixed price is given to the marketer on every sale made.