To improve your web content so you can generate more traffic to your site you need to keep your posts short and sweet. No need for repetition of words to make it lengthy. Use a first person's tone so your content can have a conversational tone, not a condensing one. Edit and proofread each content multiple times, as many times as possible before uploading them to avoid unnecessary grammatical errors so you don't give your audience a bad perception of your site. Lastly always endeavour to update contents on your website regularly at least once a year.