White label hosting is also referred to as reseller hosting. It involves selling a company's hosting services as if it were your own company. It is quite versatile and almost anyone can venture into it. White label hosting takes away all the hard part that comes with reseller hosting, including all the technical support and management which can be exhausting at times. It is a great option for web developers who want to host their client's site with cPanel but don't have adequate finance, and also for individuals who want to start up their own web hosting service.